Sales Excellence Academy


CODE I 21 and the provided training porfolio help companies and individuals to successfully manage their transformation process to realign their sales and conversation skills to the rigorously changed buying environment in today’s Buyer 4.0 markets.

The new MINDSET of modern decision-makers and the process how they take decisions nowadays build the foundation of the new sales programs with the new sales roles, skill-sets and tools. The focus is on the newly designed conversation models and messaging tools. They precisely address the shifting expectations of Buyer 4.0 and are aligned to the digitized sales environment in today’s and tomorrow’s markets.

To ensure that you successfully use the new skills in your day-to-day business and that the concepts become second nature as quickly as possible, we have implemented this reinforcement and collaboration platform. The CODE I 21 Online Learning System helps to systematically develop the new conversation levels and improve performance sustainably.

We are striving to achieve 3 goals for you via this platform:

Get familiar with the different tool sets and build a profound knowledge about how and when to apply the new instruments. It is crucial to understand the conversation modelling concept and and to adopt these techniques, because managing CUSTOMER CONVERSATIONS is the No.1 differentiator for salespeople in today’s Buyer 4.0 markets and the critical competence to successfully manage dynamic sales processes along the CUSTOMER JOURNEY.

The Leadership and Coaching Model is the foundation of the transition and implementation process. Make use of the specific Improvement Routine designed to establish and continiously adopt the new skill sets. Discuss and reflect your results with your Coach recurrently in order to recognize personal obstacles and define next steps to improve your skill level stepwise.   

It is also our goal to establish a SalesWiki  and a structured Tool Library by the power of the whole sales community in order to support each seller with the appropriate sales tools aligned to various sales scenarios and industries. This concept helps extremly to start off straightforward and encourages sales performance impacts to each salesperson. 

We truly wish each of you to master your Improvement Journey successfully. Benefit particularly from the collaboration with your coach and take advantage of the opportunity to engage colleagues into the improvement processes in order to inspire each other.

The CODE I 21 online platform in association with the sales enablement concept will help you to achieve ongoing success in your day-to-day business from the very beginning.

Start your own personal journey right now! Begin with “Get Started” and follow the enrolled courses you find under “My Dashboard”.

Harald Marx, Designer von CODE | 21

You are welcome to contact us for more information.

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and Two-Factor Authentication (2FA)

Add a 2-step authentication to your account to expand access security and better protect your data. To do this,

  • Click the “Log in” button and sign in with the credentials sent to you by email. You will be taken to the 2FA setup procedure.
  • In case the QR code is not not shown immediatley on the screen, please wait a second or refresh your screen.
  • Install from the Google or Apple store the Microsoft Authenticator on your mobile phone or any other APP shown on the bottom of the popup window of the 2FA procedure.
  • For the Microsoft Authenticator, select “Add account / Other account” or equivalent steps in the APP you have chosen. (See also the various instructions for other apps in the 2FA pop-up window.)
  • Thereafter scan the QR code displayed in the popup window using your Authenticator APP.
  • The phone will immediately show the new account and a 6-digit security code.
  • After clicking “I’m Ready” in the window of the 2FA procedure, enter the security key into the “Authentication Code” field of the form and finish the procedure with “Validate & Save Configuration”.
  • Now you have the option to download back-up codes to use them instead of the security code from the APP, if you ever lose your mobile device or do not have access to your phone.
  • Then, you will be redirected in order to choose your language and arrive at the Welcome page.
  • Get an overview and begin with the “Get Started” menu item, describing how to work with the platform.
  • At any future login – after signing in with your username and password – you will be provided with the requested one-time code in the Authenticator APP to enter the key into the form on your PC to finally get access.

Handling is easy and straightforward in everyday practice! Now start with Log in